Multiple Choice
According to the _____ method of developing an IMC budget,when a new brand is introduced,the budget for the first two years should be about one and a half times the brand's targeted share of the market in two years.
A) empirical research
B) share of market/share of voice
C) competitive parity
D) percentage of sales
E) percentage of profit
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The second step of the IMC planning
Q2: Starting the marketing plan with a _
Q3: In terms of IMC strategy,the _ refer(s)to
Q4: What is meant by SWOT analysis?
Q6: Which of the following statements about the
Q7: In a good marketing plan,the situation analysis
Q8: Which of the following is the final
Q9: A marketing tactic refers to a specific
Q10: _ refer(s)to the place a brand occupies
Q11: The percentage of sales method of developing