Multiple Choice
Which of the following is NOT true of a company that succeeds in differentiating its product offering from those of its rivals?
A) It can avoid having to compete on the basis of simply a low price.
B) It commands a premium price for its product.
C) It usually increases unit sales.
D) It gains buyer loyalty to its brand.
E) It attracts mainly price-conscious buyers.
Correct Answer:
Verified
Correct Answer:
Verified
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