The Marketing Emphasis of a Company Pursuing a Focused Low-Cost

Multiple Choice

The marketing emphasis of a company pursuing a focused low-cost provider strategy usually is to

A) tout the company's lower prices.
B) tout the lack of frills and extras.
C) out-advertise rivals and make frequent use of discount coupons.
D) communicate the attractive features of a budget-priced product offering that fits niche members' expectations.
E) communicate the product's ability to serve the customer's every need.