Question 1

Unique bundles of resources can contribute to employee competitive advantages.

Accepted Answer

A) True 
 B)False

Question 2

Companies have found that referrals from their own employees are generally an effective approach to recruiting top talent.

Accepted Answer

A) True 
 B)False

Question 3

Cisco launched Integrated Workforce Experience (IWE) in 2010. It is a social business platform designed to facilitate internal and external collaboration and decentralize decision making. It functions much like a Facebook wall in that a real-time news feed provides updates on employee status and activities as well as information about relevant communities, business projects, and customer and partner interactions. This is a reason to totally eliminate email.

Accepted Answer

A) True 
 B)False

Question 4

The creation of knowledge assets is typically characterized by

Accepted Answer

A) high upfront costs and subsequent high variable costs. 
B) high fixed costs and high variable costs. 
C) high upfront costs and low variable costs. 
D) low upfront costs and high variable costs.

Question 5

Social capital has downsides. Which of the following is a downside?

Accepted Answer

A) High social capital may breed groupthink. 
B) Socialization processes are inexpensive. 
C) Individuals may be more willing to collaborate on joint projects. 
D) Management commitment is easy to obtain.

Question 6

According to the text, effective e-teams identify group members with a proper balance of technical and interpersonal skills.

Accepted Answer

A) True 
 B)False

Question 7

Firms in more traditional industry sectors such as Nucor and General Motors have relatively low market-to-book ratios. This reflects their greater investment in knowledge resources and lower investment in physical resources.

Accepted Answer

A) True 
 B)False

Question 8

Technology can be used to leverage human capital and knowledge within organizations as well as with ____________ and __________ beyond their boundaries.

Accepted Answer

A) employees; clients 
B) customers; employees 
C) customers; suppliers 
D) employees; suppliers

Question 9

Today, the loyalty of a knowledge worker to his or her employing firm has __________ compared to his or her loyalty to his or her profession and colleagues.

Accepted Answer

A) increased 
B) remained the same 
C) decreased 
D) no correlation when

Question 10

Human capital and social capital are vital for superior firm performance. If a firm has strong human capital, the firm may exploit this by building social capital. This can be accomplished by

Accepted Answer

A) requiring workers to work independently of each other. 
B) decreasing the interaction of departments within the firm. 
C) structuring the firm with rigid departmental and employee divisions. 
D) encouraging the sharing of ideas between employees in the firm.

Question 11

Top executives should use email for monthly blasts to employees to discuss company health and other specific issues.

Accepted Answer

A) True 
 B)False

Question 12

Tacit knowledge

Accepted Answer

A) is the same as explicit knowledge. 
B) can be accessed only with the consent of the employees. 
C) is found mostly at the lower levels of the organization. 
D) can be codified but not reproduced.

Question 13

In social network analysis, the importance of ties connecting heterogeneous people that help to ensure a wide range of diversity in information and perspective is known as

Accepted Answer

A) closure. 
B) social supports. 
C) redundancy. 
D) bridging relationships.

Question 14

Social capital is found in the knowledge, skills, and abilities of individual employees.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is not an example of an IP-related litigation?

Accepted Answer

A) Apple and HTC sue each other based on patent infringement. 
B) Apple sues smartphone makers running Android, the Google mobile operating system. 
C) China is sued by U.S. manufacturers of video games. 
D) The United States sues to get access to physical plant assets in China.

Question 16

Technology can be used to leverage human capital and knowledge within organizations as well as with customers and suppliers beyond their boundaries.

Accepted Answer

A) True 
 B)False

Question 17

The state must protect intellectual property rights reliably for companies to continue developing new products and services.

Accepted Answer

A) True 
 B)False

Question 18

Intellectual property rights are easier to define and protect than property rights for physical assets (e.g., plant and equipment).

Accepted Answer

A) True 
 B)False

Question 19

Connectors are people to have a unique ability to link people, ideas and resources and are rarely useful for business because they maintain only personal connections that are not transferable.

Accepted Answer

A) True 
 B)False

Question 20

Firms must compete for top talent. In attracting and selecting employees, firms must strive to select the best fit for both the employee and the firm. In an effort to reduce wasted time and effort in interviewing too many candidates while assuring a good candidate pool, a firm should

Accepted Answer

A) run employment ads in the newspaper. 
B) use a pre-interview quiz. 
C) only let lower level employees interview job candidates. 
D) refrain from hiring by referrals from present employees.

Exam 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible Resources

Unique bundles of resources can contribute to employee competitive advantages.

Companies have found that referrals from their own employees are generally an effective approach to recruiting top talent.

The creation of knowledge assets is typically characterized by

Social capital has downsides. Which of the following is a downside?

According to the text, effective e-teams identify group members with a proper balance of technical and interpersonal skills.

Firms in more traditional industry sectors such as Nucor and General Motors have relatively low market-to-book ratios. This reflects their greater investment in knowledge resources and lower investment in physical resources.

Technology can be used to leverage human capital and knowledge within organizations as well as with __ and beyond their boundaries.

Today, the loyalty of a knowledge worker to his or her employing firm has __________ compared to his or her loyalty to his or her profession and colleagues.

Human capital and social capital are vital for superior firm performance. If a firm has strong human capital, the firm may exploit this by building social capital. This can be accomplished by

Top executives should use email for monthly blasts to employees to discuss company health and other specific issues.

Tacit knowledge

In social network analysis, the importance of ties connecting heterogeneous people that help to ensure a wide range of diversity in information and perspective is known as

Social capital is found in the knowledge, skills, and abilities of individual employees.

Which of the following is not an example of an IP-related litigation?

Technology can be used to leverage human capital and knowledge within organizations as well as with customers and suppliers beyond their boundaries.

The state must protect intellectual property rights reliably for companies to continue developing new products and services.

Intellectual property rights are easier to define and protect than property rights for physical assets (e.g., plant and equipment).

Connectors are people to have a unique ability to link people, ideas and resources and are rarely useful for business because they maintain only personal connections that are not transferable.

Firms must compete for top talent. In attracting and selecting employees, firms must strive to select the best fit for both the employee and the firm. In an effort to reduce wasted time and effort in interviewing too many candidates while assuring a good candidate pool, a firm should