Multiple Choice
Which of the following is NOT an application of eye tracking technology for measuring advertising effectiveness?
A) Allows the researcher to determine what viewers actually look at when viewing an ad
B) Allows the researcher to analyze the effectiveness of an ad's copy and visuals
C) Allows the researcher to determine whether the viewer will purchase the product based on what they saw in the ad
D) Allows the researcher to analyze the effectiveness of web designs, print ads and televisions commercials
Correct Answer:
Verified
Correct Answer:
Verified
Q1: Good tests of advertising effectiveness must address
Q2: Which of the following questions is more
Q3: The most commonly employed method for posttesting
Q4: _ track the behaviours of consumers from
Q5: Research shows that in Starch recognition tests,respondents
Q7: The disadvantages of a _ are that
Q8: The fact that people brought in to
Q9: Laboratory methods of testing for advertisement effectiveness
Q10: The primary measure used in on-air testing
Q11: The most popular method of posttesting employed