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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 9: Measuring the Effectiveness of the Promotional Message
  5. Question
    _____ Track the Behaviours of Consumers from the Television Set
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_____ Track the Behaviours of Consumers from the Television Set

Question 4

Question 4

Multiple Choice

_____ track the behaviours of consumers from the television set to the supermarket checkout counter.


A) consumer ride-alongs
B) Multi-source tracking methods
C) Single-source tracking methods
D) In-depth interviews

Correct Answer:

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