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    Advertising and Promotion
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    Exam 9: Measuring the Effectiveness of the Promotional Message
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    The Most Popular Method of Posttesting Employed in the Broadcast
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The Most Popular Method of Posttesting Employed in the Broadcast

Question 11

Question 11

Multiple Choice

The most popular method of posttesting employed in the broadcast industry for decades was:


A) mall intercepts
B) Starch recognition method
C) Burke Day-After Recall method
D) consumer juries

Correct Answer:

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