Multiple Choice
The fact that people brought in to a lab setting to look at ad mockups may look at the ads more closely than they might look at it if it was included in a magazine that was delivered to their home is an example of a(n) :
A) vision myopic perception
B) lack of realism
C) environmental proclivity
D) perceptual propensity
Correct Answer:

Verified
Correct Answer:
Verified
Q3: The most commonly employed method for posttesting
Q4: _ track the behaviours of consumers from
Q5: Research shows that in Starch recognition tests,respondents
Q6: Which of the following is NOT an
Q7: The disadvantages of a _ are that
Q9: Laboratory methods of testing for advertisement effectiveness
Q10: The primary measure used in on-air testing
Q11: The most popular method of posttesting employed
Q12: Galvanic skin response is also known as:<br>A)
Q13: _ is a technique for measuring advertising