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    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 9: Measuring the Effectiveness of the Promotional Message
  5. Question
    ________ Tests Are Tests of the Ad or Commercial Under
Solved

________ Tests Are Tests of the Ad or Commercial Under

Question 43

Question 43

Multiple Choice

________ tests are tests of the ad or commercial under natural viewing situations.


A) Tracking study
B) Posttests
C) Field
D) Laboratory

Correct Answer:

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