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    Exam 9: Measuring the Effectiveness of the Promotional Message
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    In Starch Tests,respondents May Want to Impress the Interviewer or Fear
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In Starch Tests,respondents May Want to Impress the Interviewer or Fear

Question 47

Question 47

Multiple Choice

In Starch tests,respondents may want to impress the interviewer or fear looking unknowledgeable.This is called:


A) false claiming
B) validity concerns
C) interviewer sensitivities
D) recall bias

Correct Answer:

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