Multiple Choice
Which of the following statements DOES NOT describe a disadvantage associated with the theatre testing of ads?
A) The environment is very close to a natural advertising scenario.
B) The group effect may cause some to react to an ad when they would not have ordinarily.
C) The setup will be viewed as phony by many participants.
D) Participants will answer like they think they're supposed to not as a reflection of how they really feel.
Correct Answer:
Verified
Correct Answer:
Verified
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