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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 9: Measuring the Effectiveness of the Promotional Message
  5. Question
    The Advantage of the _____ Method Is That It Provides
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The Advantage of the _____ Method Is That It Provides

Question 15

Question 15

Multiple Choice

The advantage of the _____ method is that it provides a more natural setting than the portfolio test.


A) vehicle source testing
B) Burke's reflection test
C) a contextual test
D) dummy advertising vehicle

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