Multiple Choice
____ is a technique for measuring advertising effectiveness.With this method,three measures of a particular ad appearing in a magazine are taken to determine if the ad was noticed and read.
A) Burke Day-After Recall method
B) Starch recognition method
C) Tracking
D) Split-run test
Correct Answer:
Verified
Correct Answer:
Verified
Q8: The fact that people brought in to
Q9: Laboratory methods of testing for advertisement effectiveness
Q10: The primary measure used in on-air testing
Q11: The most popular method of posttesting employed
Q12: Galvanic skin response is also known as:<br>A)
Q14: BMW has developed two new print ads
Q15: The advantage of the _ method is
Q16: One disadvantage of _ is that mock-ups,storyboards,or
Q17: Which of the following is NOT a
Q18: Commercials and print ads are posttested to:<br>A)