Multiple Choice
The visual portion of an advertisement may reduce its persuasiveness because:
A) pictures may not attract attention to the product
B) processing stimulated by the picture may be less controlled and less favourable than the processing stimulated by words
C) pictures are always low in imagery value
D) verbal is always more effective than nonverbal communications
Correct Answer:
Verified
Correct Answer:
Verified
Q14: Presenting the strongest arguments at the beginning
Q20: The R&P planning model is superior to
Q21: The physical arrangement of the various parts
Q23: When a person speaks on the behalf
Q24: A study showed that the use of
Q26: It is important for marketers to carefully
Q27: Which of the following is NOT a
Q28: A recent trend among major advertisers is
Q29: A series of drawings used to present
Q30: An advertising execution technique that is particularly