Multiple Choice
A study showed that the use of pictures providing examples increased message recall when:
A) the pictures attracted attention to the product.
B) the verbal information was low in imagery value.
C) the pictures were low in imagery value.
D) the consumer was loyal to a competing product.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q14: Presenting the strongest arguments at the beginning
Q19: A marketer may not want to put
Q20: The R&P planning model is superior to
Q21: The physical arrangement of the various parts
Q23: When a person speaks on the behalf
Q25: The visual portion of an advertisement may
Q26: It is important for marketers to carefully
Q27: Which of the following is NOT a
Q28: A recent trend among major advertisers is
Q29: A series of drawings used to present