It Is Important for Marketers to Carefully Select Actors for Audio

Multiple Choice

It is important for marketers to carefully select actors for audio and video messages because:

A) visuals may not match the voices of the actors.
B) celebrities may require more money than the commercial is projected to bring in.
C) incorrect associations may be made if the audience recognizes the celebrity from another ad.
D) overexposure of the celebrity can strongly enhance the brand's message.