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    Advertising and Promotion
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    Exam 7: Creative Strategy Decisions
  5. Question
    The Notion That a Low Credibility Source May Be Just
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The Notion That a Low Credibility Source May Be Just

Question 1

Question 1

Multiple Choice

The notion that a low credibility source may be just as effective as a high credibility source with the passing of time is known as the:


A) sleeper effect
B) time/place consequence
C) identification outcome
D) decay effect

Correct Answer:

verifed

Verified

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