Which of the Following Is NOT a Likely Problem for a Manager

Multiple Choice

Which of the following is NOT a likely problem for a manager who uses sales as a measure of advertising effectiveness?

A) Sales offer little guidance or direction to those responsible for planning and developing the advertising program.
B) There is often a long period between when advertising is run and when sales actually occur.
C) Other marketing mix variables besides sales can affect sales results.
D) The marketing and competitive environment have very little influence on sales.