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    Exam 5: Objectives for the IMC Plan
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    Which of the Following Is the Most Plausible Target Audience
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Which of the Following Is the Most Plausible Target Audience

Question 27

Question 27

Multiple Choice

Which of the following is the most plausible target audience when the main marketing objective is to increase sales volume?


A) New category users
B) Brand loyals
C) Other brand loyals
D) Other brand switchers

Correct Answer:

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