Multiple Choice
Sprite soft drink sponsored "Flowrider" surfing exhibits at major summer events,offering free samples of their new citrus flavour to consumers who attended.The behavioural objective behind this campaign was:
A) brand trial
B) repeat purchase
C) purchase timing
D) brand awareness
Correct Answer:
Verified
Correct Answer:
Verified
Q21: The purpose of setting specific marketing communication
Q22: Michelin creates a TV commercial showing how
Q23: Marketers use tactics such as employing social
Q24: _ is an approach to setting advertising
Q25: Determining a target market's present level of
Q27: Which of the following is the most
Q28: Which of the following is NOT a
Q29: Brands increasingly encourage website visits,interaction with other
Q30: Using the DAGMAR approach,which of the following
Q31: According to the criteria outlined in DAGMAR,which