According to the Criteria Outlined in DAGMAR,which of the Following

Multiple Choice

According to the criteria outlined in DAGMAR,which of the following is the best quantitative benchmark statement?

A) "Win new customers and increase sales volume by 15 percent."
B) "Increase the number mentioning the brand name when asked for brand preference from 40 percent to 50 percent."
C) "Increase awareness of the brand."
D) "Increase sales revenue by 10 percent."