Kool-Aid Drink Mixes Face an Interesting Dilemma

Multiple Choice

Kool-Aid drink mixes face an interesting dilemma.A study of consumers' pantries in households with young children indicated that Moms have multiple packages of the product in the home.Until she makes up a pitcher or two of the drink,however,no further purchases will occur.Kool-Aid needs to initiate a program to encourage:

A) brand trial
B) repeat purchase
C) repeat consumption
D) purchase frequency