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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    A Group Whose Presumed Perspective or Values Are Used by an Individual
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A Group Whose Presumed Perspective or Values Are Used by an Individual

Question 71

Question 71

Multiple Choice

A group whose presumed perspective or values are used by an individual as the basis for his judgments,opinions,and actions is a:


A) subculture
B) social class
C) reference group
D) demographic group

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