Multiple Choice
The market for cereal seems saturated,but still cereal companies continue to develop new offerings.Which of the following best explains why Quaker found it necessary to develop and market red and green coloured Cap'n Crunch for the Christmas season?
A) Consumer's novelty-seeking behaviour
B) To satisfy a physiological need
C) To broaden the marketer consideration set
D) To balance any product deletion
Correct Answer:
Verified
Correct Answer:
Verified
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