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Every Afternoon at About 3 O'clock,Neil Buys a Cold Drink

Question 74

Multiple Choice

Every afternoon at about 3 o'clock,Neil buys a cold drink.He either buys a Coca-Cola,a Mountain Dew,or a Minute Maid lemonade.He will not buy any other brand or type of soft drink because the three drinks make up his:


A) decision criteria
B) brand attribution list
C) evoked set
D) subliminal choices

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