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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    _____ Segmentation Has Been Increasingly Accepted with the Advent of the Values
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_____ Segmentation Has Been Increasingly Accepted with the Advent of the Values

Question 72

Question 72

Multiple Choice

_____ segmentation has been increasingly accepted with the advent of the values and lifestyles (VALS) program.


A) Demographic
B) Psychographic
C) Benefit
D) Behaviouristic

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