Multiple Choice
Due to clutter and relatively high costs,the use of _____ by direct marketers does not result in returns as high as those for other forms of direct marketing media.
A) magazines and newspapers
B) television and radio
C) direct mail and catalogues
D) newspapers, television, and radio
Correct Answer:

Verified
Correct Answer:
Verified
Q43: An RFM scoring method is often used
Q44: Many advertisers shied away from _ in
Q45: All of the following statements about direct
Q46: Which of the following describes a disadvantage
Q47: For market segmentation and targeting,direct marketers rely
Q48: The aim of _ is to establish
Q49: This phenomenon describes when consumers earn points
Q50: In direct response advertising,the "direct response" sought
Q52: The lower cost of commercials on cable
Q53: All of the following are advantages of