Multiple Choice
This phenomenon describes when consumers earn points and then realize they are close to achieving a reward level,so they make additional purchases to achieve it:
A) the last-minute accelerator mechanism
B) the rewarded-behaviour mechanism
C) the personalized marketing mechanism
D) the points-pressure mechanism
Correct Answer:

Verified
Correct Answer:
Verified
Q43: An RFM scoring method is often used
Q44: Many advertisers shied away from _ in
Q45: All of the following statements about direct
Q46: Which of the following describes a disadvantage
Q47: For market segmentation and targeting,direct marketers rely
Q48: The aim of _ is to establish
Q50: In direct response advertising,the "direct response" sought
Q51: Due to clutter and relatively high costs,the
Q52: The lower cost of commercials on cable
Q53: All of the following are advantages of