Multiple Choice
Which of the following is NOT true about direct-response TV?
A) It encompasses direct-response TV spots, infomercials, and home shopping shows.
B) The television spots are also referred to as short-term programs.
C) The process is always one-step; the consumer sees the product she likes and calls a 1-800 number to order.
D) Infomercials range from 3 to 60 minutes.
Correct Answer:
Verified
Correct Answer:
Verified
Q25: An ad for pet health insurance contains
Q26: Which of the following companies employs a
Q27: Which of the following statements about direct
Q28: Shoppers Drug Mart gives customers Optimum cards,which
Q29: Loyalty programs achieve each of the following
Q31: With an offer to subscribe to a
Q32: Direct marketing lets the advertiser reach a
Q33: Information on Canada's privacy legislation that places
Q34: A television commercial in which Publishers Clearing
Q35: To segment and target their audiences,direct marketers