Shoppers Drug Mart Gives Customers Optimum Cards,which Allow Customers to Take

Multiple Choice

Shoppers Drug Mart gives customers Optimum cards,which allow customers to take advantage of additional discounts on certain products and to be notified of special,customer-only sales.In addition,customers can accrue points each time they present their cards.These points can be used to purchase goods.Shoppers is using a:

A) bonus program
B) continuity program
C) customer rewards contest
D) self-liquidating promotion