Which of the Following Statements About Direct E-Mail Is True

Multiple Choice

Which of the following statements about direct e-mail is true?

A) Today's marketers use permission-based email instead of having to maintain a comprehensive website.
B) The majority of research respondents suggest that branded content makes no impact on whether they forward a message.
C) The chance of a consumer passing along a commercial message using email is quite high.
D) Studies show that the use of direct mail via e-mail messages has no corresponding effect on visits to the retail location of the sender.