A Compensation Plan

Multiple Choice

A compensation plan:

A) Will not incorporate customer satisfaction as a measure of performance because it is too hard to measure.
B) Will not use customer satisfaction as a measure of performance because customers are not comfortable with providing this information.
C) Will use customer satisfaction as a measure in the evaluation of overall performance,but will not reward salespeople for high performance on this dimension.
D) Will increasingly use customer satisfaction as a measure of performance in compensation determination.
E) Always includes some measure of customer satisfaction.