If the Magenta Corporation Were to Assign One Salesperson to Each

Multiple Choice

If the Magenta Corporation were to assign one salesperson to each of its Pacific Coast territories,a substantial difference in the potential volume and profit from the various territories is likely to occur as a result of:

A) The SFA principle.
B) The high cost of marketing.
C) The mission statement.
D) Misdirected marketing effort.
E) The wheel of selling.