The Essence of a Broad Differentiation Strategy Is to

Multiple Choice

The essence of a broad differentiation strategy is to

A) appeal to the high end part of the market and concentrate on providing a top-of-the-line product to consumers.
B) incorporate a greater number of differentiating features into its product/service than rivals.
C) lower buyer switching costs.
D) outspend rivals on advertising and promotion in order to inform and convince buyers of the value of its differentiating attributes.
E) be unique in ways that are valuable and appealing to a wide range of buyers.