A Broad Differentiation Strategy Generally Produces the Best Results in Situations

Multiple Choice

A broad differentiation strategy generally produces the best results in situations where

A) buyer brand loyalty is low.
B) buyer needs and uses of the product are diverse.
C) new and improved products are introduced only infrequently.
D) most rivals are pursuing a differentiation strategy and are seeking to differentiate their products on most of the same features and attributes.
E) price competition is vigorous.