Which of the Following Statements Is TRUE

Multiple Choice

Which of the following statements is TRUE?

A) Frequent shopper programs are inexpensive to implement and manage.
B) It is easy to make changes in CRM programs.
C) It is clear that CRM programs increase customer spending and loyalty.
D) It is hard to gain competitive advantage with CRM as programs can be duplicated.
E) The effects of frequent shopper programs are unlimited.