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  2. Topic
    Business
  3. Study Set
    M Marketing
  4. Exam
    Exam 13: Services: the Intangible Product
  5. Question
    One Approach Marketers Are Using to Reduce Service __________ Is
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One Approach Marketers Are Using to Reduce Service __________ Is

Question 84

Question 84

Multiple Choice

One approach marketers are using to reduce service __________ is to replace people with machines whenever appropriate.


A) intangibility
B) inseparability
C) spendability
D) perishability
E) variability

Correct Answer:

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