A Product Is __________ That Can Be Offered Through a Voluntary

Multiple Choice

A product is __________ that can be offered through a voluntary marketing exchange.

A) the combination of a firm's marketing mix
B) the brand associations
C) the category depth
D) a tangible item
E) anything of value to consumers
This is the definition of a product. It does not have to be a tangible item; it can also be a service or a combination of a good and associated services.