For a Brand Name to Be Effective, It Needs to Be

Multiple Choice

For a brand name to be effective, it needs to be

A) easy for consumers to recognize and remember.
B) a catchy, tongue-twisting phrase.
C) a visual image containing human characters.
D) generic, so it can be applied to as many products as possible.
E) associated with a sports or movie superstar.
A brand name should be memorable and easy to recognize, in general.