Jenna Always Buys Stacy's Brand Pita Chips

Multiple Choice

Jenna always buys Stacy's brand pita chips. She does not even consider alternatives. Jenna is a __________ customer.

A) price sensitive
B) brand persuasion oriented
C) brand association oriented
D) brand extension oriented
E) brand loyal
Since Jenna does not consider other brands, she is brand loyal.