Brand Dilution Occurs When

Multiple Choice

Brand dilution occurs when

A) customers see the fit between products sharing the same brand name.
B) there are too few products and product categories.
C) new brands compete with existing brands.
D) brands are overextended and customer perceptions about the core brand are adversely affected.
E) brand names seem too old-fashioned or familiar.
Brand dilution (the weakening of brand equity) can occur when brands are extended too much or in inappropriate ways.