Marketers with Luxury Brands Use Brand Extension Cautiously to Avoid

Multiple Choice

Marketers with luxury brands use brand extension cautiously to avoid

A) brand licensing fees.
B) exclusive co-branding arrangements.
C) diluting the core brand.
D) private label branding disputes.
E) product line extension limitations.
If brand extensions are not executed carefully, they can dilute the core brand by damaging its associations and equity.