Whether They Like Them or Not, Most U

Multiple Choice

Whether they like them or not, most U.S. automobile customers are familiar with and have an opinion about American-made cars. This familiarity makes it easier for consumers to

A) meet their self-actualization needs.
B) make purchase decisions.
C) consider repositioning their opinions.
D) pursue generic alternatives.
E) negotiate discounts.
Familiarity with brands helps consumers to make purchase decisions because they are aware of what the brands stand for and can use this information to make an appropriate choice.