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Marketing Managers in the America-First Corporation Routinely Create "Gap Maps

Question 2

Multiple Choice

Marketing managers in the America-First Corporation routinely create "gap maps" representing the position of their product vis-à-vis competitive offerings.These maps,based on managerial expertise and judgment,are examples of a(n) _____ GAP map.


A) AR perceptual
B) determinant
C) OS perceptual
D) experiential

Correct Answer:

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