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The Price/value Formula Teaches the Professional Salesperson To

Question 95

Multiple Choice

The price/value formula teaches the professional salesperson to:


A) smoke out stalling objections.
B) meet a price objection by increasing the perceived value of a product.
C) to handle objections in a specific order from hidden to price objections.
D) equate price and cost to potential buyers.
E) overcome objections as they arise.

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