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  3. Study Set
    Foundations of Marketing Study Set 2
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    Exam 5: Market Segmentation, Targeting and Positioning
  5. Question
    When a Company Evaluates Each Segment and Decides on Which
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When a Company Evaluates Each Segment and Decides on Which

Question 46

Question 46

Multiple Choice

When a company evaluates each segment and decides on which one to serve, this is called which of the following?


A) Segment marketing
B) Segmentation marketing
C) Target marketing
D) Choice marketing

Correct Answer:

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