Multiple Choice
Why is market segmentation carried out?
A) To break down large markets into smaller markets
B) Provides an opportunity to surpass competitors
C) By grouping together customers with similar needs, it provides a commercially viable method of serving these customers
D) Allows the achievement of greater market share
Correct Answer:
Verified
Correct Answer:
Verified
Q43: When market segmentation reveals several potential targets,
Q44: Which of the following statements is true?<br>A)Repositioning
Q45: A "perceptual map" is which of the
Q46: When a company evaluates each segment and
Q47: A single target segment is sometimes called
Q49: Intangible repositioning involves which of the following?<br>A)Changing
Q50: Which of the following is a key
Q51: When a company's product is changed but
Q52: Successful positioning is often associated with products
Q53: A psychographic map is a visual representation