A "Perceptual Map" Is Which of the Following

Multiple Choice

A "perceptual map" is which of the following?

A) A visual representation of consumer perceptions of the brand and its competitors using attributes (dimensions) that are important to consumers
B) A visual representation of distributors' perceptions of how a consumer's decision making process works
C) A layout of how a consumer processes advertising, used in the creative planning of advertisements
D) A layout of an effective supermarket store, used in retailing, to assist in the positioning of products