Multiple Choice
Which of the following is a major advantage of an undifferentiated marketing strategy?
A) Less distribution channels needed
B) Less advertising is needed, thereby reducing costs incurred
C) Companies only have to develop a single product offering, thereby making it convenient
D) Company does not have to continually invest in new product development
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The objective of positioning is which of
Q2: The "clarity" positioning idea refers to which
Q3: Even though a company may identify a
Q4: Deciding what position to occupy in the
Q5: Who initiated mass customization?<br>A)Irish companies<br>B)British companies<br>C)French companies<br>D)Japanese
Q7: Which of the following is a benefit
Q8: Marketing efforts to target children has been
Q9: Target marketing is the act of designing
Q10: What is the purpose of segmentation?<br>A)To identify
Q11: Social class is used for which of