Multiple Choice
The "clarity" positioning idea refers to which of the following?
A) The positioning idea must be a truly unique idea in the marketplace
B) The positioning idea must consist of ideas that can be understood by potential consumers
C) The positioning idea must be clear in terms of both target market and differential advantage
D) None of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The objective of positioning is which of
Q3: Even though a company may identify a
Q4: Deciding what position to occupy in the
Q5: Who initiated mass customization?<br>A)Irish companies<br>B)British companies<br>C)French companies<br>D)Japanese
Q6: Which of the following is a major
Q7: Which of the following is a benefit
Q8: Marketing efforts to target children has been
Q9: Target marketing is the act of designing
Q10: What is the purpose of segmentation?<br>A)To identify
Q11: Social class is used for which of